Pinterest is a social media tool allowing users to curate boards by pinning links to online content or uploading personal photographs. To find pins related to the GM recall, I searched Pinterest with the terms “#gmrecall” and “general motors recall.” Additionally, I used the “general motors recall” search term to identify user-generated boards related to the recall. I only found eight boards, two of which were created by the same user. One board had 18 pins; the others had 10 or fewer.
Like Twitter, Pinterest users pinned links to articles related to the recall. A few pins contained memes. Several were unrelated and came up on the search because they hijacked #gmrecall or the pin’s brief description included the words general, motors, and recall, but the pin itself wasn’t relevant.
Pinterest users do not always comment on their pins. I certainly found this to be the case for recall-related pins. Consequently, Pinterest was of limited value in gauging public opinion related to the recall.